![]() Video: Audi renews ad wars, takes shot at BMW in new commercial originally appeared on Autoblog on Thu, 11:29:00 EST. Continue reading Video: Audi renews ad wars, takes shot at BMW in new commercial Hit the jump to watch the video for yourself. It appears Audi is very smitten with the fact that its vehicles won three straight Car and Driver comparisons against its German rival smitten enough to spend bucks on a new 30-second spot to rekindle one of the more entertaining rivalries in the auto industry. We didn't receive an official notice in the mail stating that the ad battle between BMW and Audi was back on, but the post-jump commercial tells us everything we need to know.Īudi appears to be drawing first blood in round two of BMW v Audi, as the four-ringed automaker gives us a lesson on the dynamics of friendly competition. But after a bit of back and forth, the "good natured" ribbing appeared to have died down - at least for a while. The two German luxury automakers first went kopf an kopf in European print ads, then on U.S. Opinions more than just trying to beat BMW.Click above to watch the video after the jumpīMW and Audi can always be counted on for a good marketing fight. Something an experienced creative could do, but allowing this interactionīetween Audi and fans did show consumers that Audi cares about their Therefore, in the end, I believe Audi accomplished its goal of getting its rival involved and creating a huge impact on consumers. Treating consumers more as work associates and friends rather than as typicalĬustomers. Involved in the creative/strategic process of creating a billboard ad, Audi was Up being a good strategic move on Audi’s part. Links on Facebook, which proves that awareness was definitely heightened, thus ending People blogged about the Ad War and posted Audi Round 2 How far can they go with this 4 Audi vs. Subscribe to: Post Comments (Atom) Because those who can, do. Here is some of the best AdWars we have come across: Ad wars between car companies. Heres a little something from the funny guys at americatopten. I would agree that BMW won theĪd Battle however, Audi jumped at the opportunity to involve its fans, which The Advertising wars of BMW, Audi, Subaru and Bentley. They are known for their rivalry in technology and ads, however, their rivalry. The billboard war by just that one ad, along with taking the high road by notīothering to respond to Audi’s second response. BMW and Audi are two of the leading German car manufacturers in the world. The two companies, allowing the public to join sides and voice opinions, and letting consumers be the judges of the war (connecting the dots). Interaction between these two brands got people involved in the drama between Just tired of the repetitiveness that billboard ads generally demonstrate. The occasional boulevard and reading billboards I am usually bored or I know while driving alongside the freeway or However,Īs a person who does not even care about cars and will probably never drive aīMW or Audi, these ads were quite entertaining. You may believe its attack statement clearly did not make sense with the car pictured. and i think this is fake because audis ad said 6 wins from lemans 2000-2006 which is. Interested in cars whatsoever, you may believe that Audi messed up. Statement, “Time to check your luxury badge. Image and headline ended up being a picture of the Audi R8 supercar with the Now I am not going to pick sides with who won that, thats up to you. It wasnt too long ago that Audi was embroiled in a billboard battle with BMW. Images with quotes of what the counterattack on BMW should be. You have to admit, Audi is not holding back. Audi invited all its fans to design Photoshop So Audi of course knew it had to amp up its war strategy. BMW appeared to have beaten Audi with this clever billboard move, Months of that action, BMW rented its own billboard across the streetĭisplaying its high performance M3 with one word alongside the image - “Checkmate”. A short-lived billboard battle. Audi first placed an adįor its new Audi A4 with a statement reading, “Your move BMW." Within a few
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